June 24, 2021

Ohio State Engages with Anomaly Sports Group for NIL Protective Education


COLUMBUS, Ohio – The Ohio State Department of Athletics announced on Thursday that it has engaged Anomaly Sports Group to provide student-athletes Name, Image and Likeness protective education and consultation.

Anomaly will prepare student-athletes for success amidst the challenges and responsibilities of maximizing their full NIL potential. Led by Luke Fedlam, a non-agent sports attorney, Anomaly’s NIL protective education curriculum, in partnership with TeamAltemus, will focus on intellectual property protections and business-level decision-making, due diligence, financial management and contract analysis for both marketing and entrepreneurship opportunities.

“Luke has been a valuable resource for our teams for many years,” said Carey Hoyt, senior associate athletic director. “He is respected and trusted by our coaches and student-athletes. As we move into the NIL space this summer, we felt it was important to have two experts in the field in Anomaly and TeamAltemus educating our student-athletes on contracts, NIL advisors, and business financial management. We are fortunate to have Luke right here in Columbus and look forward to having them both on campus and interacting with all of our teams.”

Anomaly’s workshops and mobile learning application will be part of THE Platform, which is Ohio State’s NIL education center through the Eugene D. Smith Leadership Institute. Fedlam has presented to Ohio State student-athletes in the past on financial and legal pitfalls as part of the football program’s Real Life Wednesdays and the Bucks Go Pro Internship program.

“Luke has been a tremendous resource for us with our Real Life Wednesdays program”, said head football coach Ryan Day. “I look forward to him continuing to help our program navigate NIL as well as helping every Ohio State student-athlete.”

“Anomaly has been proud to serve the student-athletes, coaches and staff at Ohio State as an educational resource and we look forward to elevating our critical work together for Name, Image and Likeness,” said Fedlam. “Ohio State continues to be a leader in providing their student-athletes with the knowledge and tools necessary to effectively navigate opportunities in life outside of sports, which now includes NIL. We are aligned in preparing their student-athletes with the real-world, practical education needed to help them protect what they build while at Ohio State and beyond.”


About Anomaly Sports Group

Anomaly focuses on being a “Protector of Possibilities” for athletes at all levels through education beyond their sport. With a unique educational perspective, our organization is a trusted and experienced resource for college athletic departments and professional sports teams and leagues in developing customized programming and for its current and former athlete stakeholders. Anomaly believes athletes and business should only be positive stories and we help them learn how to transcend the statistics. We show them how to become an Anomaly. | anomalysportsgroup.com

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