The Ohio State Department of Athletics has selected Opendorse to provide Ohio State student-athletes with education and resource opportunities to capitalize on their Name, Image and Likeness (NIL). THE Platform™, the unique program of NIL educational programming via Opendorse Ready™ + Darlow Rules tailored specifically for Ohio State, will be administered through the Eugene D. Smith Leadership Institute (EDSLI).
With Opendorse Ready, Ohio State will empower Buckeye student-athletes with a custom assessment of their current brand value alongside a roadmap to maximize it. The program includes live consultation sessions with industry leaders and provides on-demand access to the NIL Masterclass, a video series featuring experts on brand building, monetization, and financial literacy from leading brands including Instagram, Twitter, the Players’ Tribune, and Overtime.
Student-athletes become equipped with a deep understanding of name, image and likeness rights, and more.
Student-athletes receive individualized analysis of their social media presence, identifying areas for improvement.
Student-athletes build their personal brand and their NIL value while on campus.