The Summer of Brutus is upon us – Ohio State Buckeyes
6/20/2012 12:00:00 AM | General
June 20, 2012
COLUMBUS, Ohio – On the heels of the highly successful “Brutus Wants You” social media campaign in 2011 that helped Ohio State become the first collegiate Facebook account to surpass 1 million likes, the summer fun now is soaring over to Twitter for 2012.
Again as a reward to The Best Fans in the Land, @Brutus_Buckeye on Twitter.com is hosting the Summer of Brutus promotion as the 2012 football season nears (through August 3).
The nearly 20,000 Buckeye fans that currently follow @Brutus_Buckeye are automatically entered into weekly prize drawings. Fans that do not currently follow @Brutus_Buckeye can enter the contest by:
- Creating a Twitter.com account
- Searching @Brutus_Buckeye
- Clicking “follow” to stay up to date with their favorite mascot for all Buckeye news, alerts, promotions, pictures, videos and more
Fans randomly selected as winners will be contacted via Direct Message (DM) on Twitter. In order to claim a prize, fans must fill out the certification form contained in the winning message and return it to The Ohio State Department of Athletics.
Brutus Wants You Revisited
During the summer of 2011, Ohio State’s main athletics Facbook account (Facebook.com/Buckeyes) conducted the “Brutus Wants You: To Help Us Reach 1 Million Likes” promotion from late June to mid-August.
Buckeye Nation responded to the campaign so positively the promotion’s name had to be altered to “Brutus Wants You: Celebrating 1 Million Likes” nearly a month ahead of the predicted timeframe. Ohio State fans pushed Facebook/Buckeyes past the 1 million mark July 26.
Facebook.com/Buckeyes still remains the only collegiate page to top 1 million likes.
