Digital High Points – Athletics
8/1/2018 2:28:22 PM | General
Sept. 30
Highlighting some statistical, analytical and content high points for Ohio State athletics digital media team during the beginning of the 2018-19 athletics campaign …
Website Notes
Organic search topped 60k for the fourth week in a row on OhioStateBuckeyes.com. This is attributed to 1) content and 2) Google indexing process WMT utilizes. Also attributed to the Google indexing is we welcomed 160K+ new users to the site last week.
Other notables from Sept. 24-30
- Total pageviews: 1.5M (952,076 Friday through Sunday)
- Pages per session at 5.4 — meaning people are visiting between 5-6 pages when visiting our site. Great for advertisement measuring.
- Bounce rate is just more than 2.0, which is outstanding. People are visiting our site and staying on it … hence the increase in page views per visit.
Social notables
- Facebook video views up 20 percent at approx. 1M
- Twitter engagement on @OhioStAthletics up nearly 200 percent this week at 15.2M total impressions with 168K profile visits – – most prior to the acknowledgement tweet. Followers increase of 5K.
- Instagram impressions approached 200M this week.
Features
Mara Hunter – Born a Buckeye (Field Hockey)
Ohio State University Field Hockey sophomore Mara Hunter had a dream to be a Buckeye .In high school, that dream became a nightmare, as she was diagnosed with cancer. Watch Mara's incredible journey to OSU. ? go.osu.edu/MaraHunter_BornABuckeye#GoBucks
Posted by Ohio State Buckeyes on Thursday, September 27, 2018
Men’s Basketball Season Preview
2018 Men's Basketball Media Day
Look at men's basketball annual Media Day Second year with head coach Chris Holtmann New leaders emerging Excitement and anticipation for the start of the season? go.osu.edu/092618MBKMediaDay#GoBucks
Posted by Ohio State Buckeyes on Thursday, September 27, 2018
Women’s Volleyball preview vs. Indiana
Women's Volleyball vs. Indiana Preview
Ohio State women's volleyball vs. Indiana7 p.m | TONIGHT | St. John Arena More info on the match ? OhioStateBuckeyes.com First 100 fans get the Buckeye sweat revel t-shirt#GoBucks
Posted by Ohio State Buckeyes on Wednesday, September 26, 2018
i00 – Anthony Violi dots the i
4 Quad Script = Congrats to @oThe Ohio State University Marching Band alum Anthony Violi … today's i-dotter at 100 years young! #GoBucks
Posted by Ohio State Buckeyes on Saturday, September 22, 2018
Sept. 24
Website:
Google adjusted its metrics for page views this past week, but Tulane week (Fri-Sun) registered 840,216 pageviews.
Oregon State: 465,202
Rutgers: 401,786
TCU: 378,097
*Tulane: 840,216*
Set all-time midweek traffic records for a Wednesday and a Thursday this week:
Wednesday: 147,271
Thursday: 162,768
*previously with CBSi had never reached 100,000 on a non-football game-day Wednesday (if a bowl fell on this day of the week) or Thursday
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Features
MGYM – Alec Yoder World Championship preview
.@AlecYoder chases his dream of becoming a World Team Member this week at the World Selection Camp out in Colorado Springs.
More on Alec's story & how to follow the live stream: https://t.co/k4T2inifXF#GoBucks pic.twitter.com/F4Dy3YYAbS
— Ohio State Men's Gym (@OhioStateMGYM) September 20, 2018
My Gameday – Konner Barr
Anthony Violi – 100-year old i-dotter ‘My Gameday” revisit and 360 photo from the game
Tulane Previews
No. 4 Ohio State vs. Tulane Preview
Bucks are BACK in #TheShoe this Saturday?Ohio State University Football is set to go to work and claim win #4 this season.More go.osu.edu/ThisIsGameWeekTulane18#GoBucks
Posted by Ohio State Buckeyes on Thursday, September 20, 2018
Serving up some offensive notes to snack on during this lunch hour Stack up on all the stats before gameday: go.osu.edu/OSUvsTulanePreview18#GoBucks
Posted by Ohio State Buckeyes on Friday, September 21, 2018
Sept. 17
Highlighting some statistical, analytical and content high points for Ohio State athletics digital media team during the beginning of the 2018-19 athletics campaign …
Saturday/Sunday (Sept. 15-16) traffic on OhioStateBuckeyes.com
2018: 313,792
2017: 254,072
% change: +19
- Traffic for the weekend overall was up 12 percent. Typically home games perform better than road games (Army in 2017), but this was a marquee matchup so some traffic obviously can be attributed to that.
- Our gameday live page had nearly 200,000 views midway through the game Saturday. A good stat on that page is the bounce-rate is less than 20 percent, meaning people are visiting the page and staying on it throughout the game.
Fan Video – highlighting “You in The Shoe and Fan of the Week” features … transition into road game and EVERY GAME IS A HOME GAME mantra
Throw your hands in tha air…
: https://t.co/yQubq5H68P#GoBucks pic.twitter.com/HcVnDnJYgf
— Brutus Buckeye (@Brutus_Buckeye) September 13, 2018
Buckeye Nation, you showed up (with ponchos in ?) and showed out for @OhioStateFB's 900th win!
Here are some of YOUR best moments in #TheShoe vs. Rutgers https://t.co/yQubq5H68P | #GoBucks pic.twitter.com/xxrW0op6BZ
— Brutus Buckeye (@Brutus_Buckeye) September 11, 2018
EVERY game is a HOME game!
Looking forward to seeing AT&T Stadium filled with Buckeye fans all decked out in Scarlet & Gray once again on Saturday! #GoBucks pic.twitter.com/yIBbGBkFOV
— Brutus Buckeye (@Brutus_Buckeye) September 13, 2018
Brutmoji of the Week – new animation unveil
The Buckeyes are headed to Texas!
Download this weeks Brutmoji and see the full collection
? https://t.co/zZuMAeaJW1#GoBucks | @ATT pic.twitter.com/T9GSHNTWVa— Brutus Buckeye (@Brutus_Buckeye) September 12, 2018
Weekly sport previews: field hockey and football
@OhioStateFH has an electric weekend lined up heading into Big Ten play against No. 6 Penn State and in-state rival Miami.
More https://t.co/hCZY5kPj4w #GoBucks pic.twitter.com/z3Ih1LHsol
— Ohio State Buckeyes (@OhioStAthletics) September 13, 2018
Top. 15 takeover in Texas @OhioStateFB's biggest test yet
8 p.m. | Saturday | ABC
https://t.co/beDTSTAEmN#GoBucks pic.twitter.com/9Af2MrY2Zf— Ohio State Buckeyes (@OhioStAthletics) September 13, 2018
Web features highlighting football’s 900th victory, Jesse Owens’ birthday and Buckeyes in the NFL
Yesterday, @OhioStateFB picked up its 900th win!
Let's take a stroll down memory lane at milestone victories. #GoBucks https://t.co/liKUKJdFbP
— Ohio State Buckeyes (@OhioStAthletics) September 9, 2018
He still owns the @OhioStateTFXC outdoor records in the 100-meter dash and the long jump. But went down in history as so much more.
Today, we celebrate the birthday of a pioneering legend: Jesse Owens https://t.co/gI3B7JAAKM | #GoBucks
— Ohio State Buckeyes (@OhioStAthletics) September 12, 2018
31 former Buckeyes took the field for 21 different teams in Week 1 of the @NFL season.
Ohio State certainly made its mark on the pro circuit?
? https://t.co/Lw7fAu07mi #GoBucks pic.twitter.com/WUKClNxGih
— Ohio State Buckeyes (@OhioStAthletics) September 11, 2018
Highlighting some statistical, analytical and content high points for Ohio State athletics digital media team during the beginning of the 2018-19 athletics campaign …
Report late August through Sept. 8
By the Numbers – OhioStateBuckeyes.com
Overall site comparison July-August 2017 vs. 2018:
Page views +7 percent from 2017-18 (2,638,114 for 2018-19)*
Page views per visit + 20 percent from 2017-18) (2.48 page views per visit)**
* only August football coverage was 1-2 photo galleries per week as opposed to daily update per previous years
By the Numbers – OhioStateBuckeyes.com
GAMEDAY
2017 home opener vs. Oklahoma 8 p.m. // 2018 home opener vs. Oregon State noon :
| Oklahoma | Oregon State | |
|---|---|---|
| Friday | 104,807 | 101,083 |
| Saturday | 231,909 | 271,469 |
| Sunday | 100,777 | 92,650 |
| TOTAL | 437,493 | 465,202 |
| Oklahoma | Oregon State | |
|---|---|---|
| Friday | 1.90 | 2.25 |
| Saturday | 1.72 | 2.45 |
| Sunday | 1.80 | 2.65 |
| AVG | 1.81 | 2.45 |
- Night games – especially when we host College GameDay – give us a full day’s captive audience. We had a Noon game with a rain delay drop-off and still outperformed 2017.
GAME 2
Page Views (Fri-Sat):
2018 Rutgers: 318,399
2017 Army: 256,412
2016 at Oklahoma: 294,339
+24% over last year, +8% over 2016 marquee opponent, road night game
Overall, engagement on the website was up 42 percent from the home opening weekend on 2018 from 2017.
Bottomline: Fans are accessing and consuming more content than they have before.
By the Numbers – Social Media in August
Facebook/buckeyes
Total impressions: 27,584,922 | New Likes: 6,165 | New Follows: 6,437
Instagram: @OhioStAthletics
- 1.9 million impressions (Aug. 24-30)
- 247,293 followers – Added 2,761 followers August 24-30
Twitter: @OhioStAthletics
- 5.8 million impressions (187.5k impressions/day)
- 514,334 followers – Added 5,101 followers in August
Twitter: @Brutus_Buckeye
- 1.8 million impressions (57.3k impressions/day)
- 175,760 followers – Added 1,791 followers in August
Three-episode docu-series on the men’s soccer team’s preseason preparation under the guidance of new head coach Brian Maisonneuve
After months of waiting, game time has arrived for @OhioStateMSOC
The finale of "Beyond the Block ?"
Miss an episode? We've got you covered https://t.co/AdrH3RvBh8#GoBucks pic.twitter.com/N84YiVDJJ4
— Ohio State Buckeyes (@OhioStAthletics) September 6, 2018
As in 2017-18, each week the digital media staff will highlight home focus events with video preview, including stand-ups, team commentary and promotional information.
Breakdown: Friday JOMS Soccer Double Header @OhioStateWSOC vs. FGCU – Game 1 – 5 p.m. @OhioStateMSOC vs. UCF – Game 2 – 7:30 p.m.#GoBucks pic.twitter.com/4stdsnVbzk
— Ohio State Buckeyes (@OhioStAthletics) September 7, 2018
Breaking the Bucks against the Scarlet Knights
No. 4 @OhioStateFB takes on Rutgers Saturday at 3:30 p.m.#GoBucks pic.twitter.com/50oB5H9Tau
— Ohio State Buckeyes (@OhioStAthletics) September 6, 2018
STUDENT-ATHLETE FEATURES
Our staff through our new team digital/social advisor roles will not only provide guidance and accentuate event coverage but also place more concentration on telling the stories of our student-athletes, coaches and staff … The People.
Through the lens of @YoungKing_JD5
Don't give up.#GoBucks pic.twitter.com/rBc09BvdzL
— Ohio State Buckeyes (@OhioStAthletics) September 6, 2018
While you're waiting for kickoff at noon, read up on this feature on junior midfielder Selina Vickery, a two-year letterwinner with a 4.0 in neuroscience
https://t.co/T9bY63jCpK#GoBucks
— Ohio State WSOC (@OhioStateWSOC) September 1, 2018
The incoming Ohio State men's lacrosse freshman class received a warm welcome from senior midfielder Logan Maccani on move-in day. You're gonna want to see what he had in store for his new teammates. #NCAALAX
(via @OhioStateMLAX)pic.twitter.com/BhdBXf9Cyh— NCAA Lacrosse (@NCAALAX) August 17, 2018
"My family is in the stands, but my family is also on the field with me."
Lilli Piper braved two traumatizing events, then played the series of a lifetime: https://t.co/wKMLXUQ4pE pic.twitter.com/HNeY1Q2NZY
— NCAA Softball (@NCAAsoftball) May 18, 2018
COMMUNITY / “THOSE GOOD STORIES”
An inspiring three days at the Wolstein Leadership Academy! Hear and see the experience from the perspective of the 61 student-athletes More from the retreat: go.osu.edu/WolsteinLeadershipAcademy818#GoBucks #BuckeyesLead
Posted by Ohio State Buckeyes on Saturday, August 18, 2018
Soles4Souls Service Learning Recap
"Something that didn't get taken away [by Hurricane Maria] was their pride. Pride twoards their community, their values, who they are as a people. They're community driven, selfless and that's something I'm going to bring back." Zach Steiner, Ohio State University WrestlingMore testimonials and at go.osu.edu/PR-Blog | #GoBucks
Posted by Ohio State Buckeyes on Friday, August 10, 2018
ICYMI: Bucks Go Pro student-athletes the Columbus community yesterday in our annual day of service http://go.osu.edu/BGPBuckeyesCare18#GoBucks #BuckeyesCare
Posted by Ohio State Buckeyes on Tuesday, July 3, 2018
MY GAMEDAY
Photo essays chronicling an inside look at event days of our student-athletes … https://ohiostatebuckeyes.com/mygameday/
BUCKEYE BEST: August 27-September 4
BUCKEYE BEST for August 27-September 4 Football tops the Beavers in home opener Women's Soccer posts two shutouts Women's Cross Country opens season with Queen City Invite win? go.osu.edu/GoodStuff090418
Posted by Ohio State Buckeyes on Tuesday, September 4, 2018
