“Back in the Shoe” – Supporting Oregon State vs. Ohio State
8/1/2018 1:48:20 PM | General
Digital Media’s “Back in the Shoe” content was launched in late July to help promote the first football of the game of the season: Oregon State vs. Ohio State.
Content included messaging, videos, photos throughout late July and all of August. Content was posted to Twitter (@OhioStAthletics and @Brutus_Buckeye), Facebook and Instagram.
Below are examples of the type of content created and distributed.
Paid Campaign
A paid campaign was launched August 14 and ran for two weeks on Facebook and Instagram. The ad resulted in:
- 117,408 people reached
- 450,145 impressions
- 4,252 clicks to the Ticketmaster page
Videos
The following are examples of the videos created for the Back in the Shoe campaign. Many were used throughout the campaign, and revisited in the week leading up to the game.
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Week?See you next Saturday in #TheShoe , Buckeyes! #GoBucks pic.twitter.com/K6LmbJZiIB
— Ohio State Buckeyes (@OhioStAthletics) August 25, 2018
Just think, we've had our last Saturday without @OhioStateFB!
It's going ? next week in #TheShoe next weekend. #GoBucks pic.twitter.com/OaoloRIml1
— Ohio State Buckeyes (@OhioStAthletics) August 26, 2018
Here's some motivation to get you through the rest of the week:
Only more sleeps until @OhioStateFB? #GoBucks pic.twitter.com/1y9LAXyiRO
— Ohio State Buckeyes (@OhioStAthletics) August 28, 2018
The countdown is on Only 4 more days until Buckeye football is back in #TheShoe !
See you there? https://t.co/sRiQMLp9N8 #GoBucks pic.twitter.com/zwHIqLCBW0
— Ohio State Buckeyes (@OhioStAthletics) August 28, 2018
#TheShoe Home. Always.#TBT #GoBucks pic.twitter.com/DugZfLIiuM
— Ohio State Buckeyes (@OhioStAthletics) August 30, 2018
Contests
The team also managed two contests to generate interest. Below is more information about those contests.
“Back in the Shoe” Drawing Contest (July 25-30)
Web link: go.osu.edu/BackInTheShoeDrawing
Does your little one love Ohio State Football?
? They have ONE MORE DAY to get creative & win football home opener tickets vs. Oregon State
Check out the contest rules
Good luck & #GoBucks pic.twitter.com/IMCwmg9Myi
— Brutus Buckeye (@Brutus_Buckeye) July 25, 2018
Congrats to this young Buckeye who won the Back in the Shoe Drawing Contest! ?
His masterpiece scored him 2 tickets to the 2018 football home opener on Saturday, 9/1 and a Buckeye prize pack.
Ticket info https://t.co/PTI89wnbFW #GoBucks pic.twitter.com/L2SqYnVIZH
— Brutus Buckeye (@Brutus_Buckeye) July 30, 2018
Mascot Monday (August 27)
MASCOT MONDAY
RT for chance to WIN 2 tix to @OhioStateFB home opener this Saturday at noon.
One WINNER announced at 4:15 p.m. ? #GoBucks pic.twitter.com/1UcaaSGBE0
— Brutus Buckeye (@Brutus_Buckeye) August 27, 2018
