`Scarlet and Gray Days: Inside Ohio State Training Camp’ Sets BTN Ratings Record – Ohio State Buckeyes
9/2/2015 12:00:00 AM | Football
Sept. 2, 2015
Missed the first two episodes of Scarlet and Gray Days: Inside Ohio State Training Camp? Click the links below to catch up before tonight’s finale!
CHICAGO — Scarlet and Gray Days: Inside Ohio State Training Camp is the highest-rated August original programming in BTN history, according to Nielsen metered market data*. The Scarlet and Gray Days premiere on Aug. 19 set the BTN record, only to be eclipsed by the second episode which debuted Aug. 26 and saw a 19 percent increase in viewership. Episode three, the finale of Scarlet and Gray Days, airs tonight at 7 p.m. ET.
Following the initial spike in viewers during episode one’s debut, college sports fans hungry for football in August continued to tune in. The repeat of Scarlet and Gray Days (9:30 p.m. ET on Aug. 19) more than doubled its initial audience size, with growth of 114 percent over the ensuing three days.
“The numbers show that fans are excited for college football on BTN,” said network President Mark Silverman. “The interest in Big Ten college football on BTN has never been stronger.”
Acclaimed actor and Ohio State fan J.K. Simmons, winner of 2015’s Best Supporting Actor Oscar for his role in “Whiplash,” serves as the narrator of the multi-episode series providing fans with a behind-the-scenes look at the reigning national champion Buckeyes.
BTN’s college football coverage begins this Friday with Bill Cubit’s head coaching debut for the Fighting Illini. Illinois hosts Kent State at 9:00 p.m. ET and the game can be seen on BTN or streamed through the web, smartphones or tablets on BTN2Go.
*Source: Nielsen Arianna Overnights. Metered Markets: Chicago, Cleveland, Columbus, Dayton, Detroit, Indianapolis, Milwaukee, Minneapolis, and New York, Philadelphia, Washington, D.C. and Baltimore.
About BTN: A joint venture between the Big Ten Conference and Fox Networks, BTN is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With more than 1,000 events across all platforms, the 24/7 network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. BTN2Go is the digital extension of the Big Ten Network, delivering live games and on-demand programming to Big Ten Network customers via the web, smartphones, and tablets. Events include football, men’s and women’s basketball games; dozens of Big Ten Olympic sports and championship events; studio shows; and classic games. Original programming highlights activities and accomplishments of some of the nation’s finest universities. The groundbreaking Student U initiative provides real-world experience for students interested in careers in sports television. The network is in more than 60 million homes across the United States and Canada, including carriage by all the major video distributors, such as DIRECTV, DISH, Verizon FiOS, AT&T U-Verse, Charter Communications, Comcast Xfinity, Time Warner Cable, Cablevision, Cox Communications, Mediacom, RCN, WOW!, and approximately 300 additional video providers across North America. For additional information, go to www.btn.com.
