Buckeye Fans Score Touchdown With Integrated Wireless Program From AT&T – Ohio State Buckeyes
9/25/2008 12:00:00 AM | General
Wireless Program Keeps Fans Connected To Ohio State Sports Year-Round; Program Kicks Off This Month for Football Season
COLUMBUS, Ohio – Want a game-day reminder or a free ticket offer? AT&T Inc. (NYSE:T) and The Ohio State University Department of Athletics today announced the launch of an integrated wireless and texting program to keep Buckeye fans further connected to their favorite Ohio State sports teams whether they’re at the game or on the go.
Fans can now text OSU to 72645 to receive text alerts with game day reminders and the latest team statistics, updates and news for Buckeye football, basketball, soccer, volleyball, tennis and several other sports. The alerts will also direct consumers to a Buckeye-specific portal where AT&T customers can purchase OSU ringtones or download Ohio State wallpaper. Standard text message rates apply.
Inside Ohio Stadium during football season, fans will be able to guess the winner of a bobblehead race and then choose to compete for a chance to win Buckeye football tickets. Fans can win by participating in the program and opting in to receive text alerts.
“This is a great opportunity for Buckeye fans to really get in the action and receive all the team news and information they could want,” said David Brown, Ohio State Associate Athletics Director of External Relations. “This wireless program allows us to connect with our fans in new and unique ways – whether they’re in the stands or sitting at home in front of their big-screen TV.”
“We’re thrilled to give Buckeye fans more ways to stay connected to their favorite team,” said Tim McGhee, Director, AT&T Corporate Sponsorships. “This is a great way to showcase Ohio State and our support for Ohio State Athletics.”
Ohio State University is one of 22 collegiate athletic programs nationwide to participate in AT&T’s integrated wireless and texting program, which is one the largest wireless collegiate programs of its kind. It’s also one of the first wireless programs to enable collegiate sports teams to use texting to deliver in-game activities, news alerts and content to wireless handsets, enhancing the fan experience and allowing teams to connect more effectively with their fans across the country.
The integrated wireless and texting program is an important part of AT&T’s mission to connect people with their world, everywhere they live and work.
Find More Information Online:
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| AT&T Web Site AT&T Wireless Web Site Ohio State University Athletics Web Site |
AT&T Mobile Phones |
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AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company list and No. 1 on America’s Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
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