AT&T To Host “World’s Loudest Pep Rally” With Dave Matthews Band – Ohio State Buckeyes
9/26/2007 12:00:00 AM | General
Ohio State Buckeyes Fans Compete for a Chance to Win Concert for Their School
COLUMBUS, Ohio – Students on more than 100 college campuses, including The Ohio State University, will engage in a nationwide contest to determine which school will win a free, live concert featuring Dave Matthews Band. AT&T Inc. (NYSE:T) and Dave Matthews Band have announced a contest that gives fans of college football and rock music the opportunity to send creative invitations to the band through AT&T wireless text messaging and online at the AT&T blue room.
Through Oct. 15, invitations may be submitted through wireless messages by texting “DMB” to 9-5-9. This option can be used by AT&T customers only. All fans may submit invitations online at attblueroom.com or by email. The school with the most invitations relative to the school’s enrollment will win a free, fully produced rock concert featuring Dave Matthews Band at the World’s Loudest Pep Rally during the week of Nov. 12.
Invitations may include essays, photos, videos or sound clips. Fifty invitations can be submitted by each person, each day.
“We are thrilled to give Ohio State Buckeyes fans a chance to compete in the World’s Loudest Pep Rally contest featuring Dave Matthews Band,” said Kevin Petersen, vice president and general manager, AT&T Ohio Market. “The program provides a great way for students, alumni and fans to show their team spirit through wireless and online and mail entries.”
Before its meteoric rise to the top of the charts, Dave Matthews Band got its start playing the college circuit.
“We started out playing at college campuses and that audience has remained loyal to us and our music throughout our entire career,” says Dave Matthews Band. “We’re always excited to go back to our roots. “
The promotion is open to fans aged 18 and older. The most creative invites in each category will win a flight for two and VIP tickets to the concert. Dave Matthews Band will post a sampling of invitations on its MySpace page at myspace.com/davematthewsband.com or official band Web site at davematthewsband.com.
The pep rally may include appearances from school coaches, former athletes, band members and cheerleaders.
The World’s Loudest Pep Rally is one of several college football programs for the upcoming 2007 season, including the previously announced AT&T Mascot Mail and AT&T All-America Player of the Week programs. For more information on these programs and more go to attblueroom.com/sports.
