Staff Directory
- Title:
- Associate Athletics Director, Marketing & Live Events
- Email:
Caleb Clark is the Associate Athletics Director for Marketing & Live Events at The Ohio State University. Since joining the department in 2014 as Assistant Director of Marketing & Fan Experience, he has advanced through several leadership roles, including Director of Marketing & Fan Experience, Assistant Athletics Director for Marketing, and now Associate Athletics Director, Marketing & Live Events. In his current role, Clark oversees marketing and revenue generation efforts at Ohio State, including ticket sales, attendance growth, digital strategy, advertising, student engagement, and the overall fan experience. He also leads Ohio State Athletics’ live event presentation, including videoboard content, sponsorship integration, music direction, and coordination with spirit groups and The Ohio State University Marching Band.
During his tenure, Clark has helped set nearly every major attendance, student attendance, and ticket revenue benchmark across Ohio State Athletics.
Prior to joining Ohio State, Clark worked in athletics marketing at the University of Akron and later served as Associate Director of Marketing & Digital Strategy at UC Irvine. He earned both his bachelor’s degree in Public Relations & Media Production and his master’s degree in Sport Administration from the University of Akron, and he is currently pursuing his PhD in Sport Management at Ohio State. A native of Canton, Ohio, Clark has also remained active nationally through NACMA as a presenter, mentor, and committee member.
