Dec. 20, 2013

Miami Lakes, Fla and Atlanta, Ga. -The Orange Bowl Committee,, and Experience,, the leader in fan experience technology, today announced the more than 70,000 fans attending the 80th Discover Orange Bowl at Sun Life Stadium in South Florida on January 3, 2014, will be able to create unique game day memories using Experience’s mobile technology. Fans can purchase once-in-a-lifetime experiences including a pre-game behind the scenes tour, half-time show field passes, and an on-field trophy presentation to the game winner. Additionally, fans may easily upgrade seats to sit with friends or move location to get a better view of the game, all from their mobile device.

Chief Operating Officer of the Orange Bowl Committee, Michael Saks stated, “Enhancing the fan experience and empowering fans with new and exciting ways to make special game day memories is a priority for the Orange Bowl Committee. We appreciate the lengths college football fans go to attend this game and we want to ensure they have the best experience possible. Working with Experience allows us to do this for the fans.”

Ben Ackerman, president of Experience, further noted, “Our relationship with the Orange Bowl gives die-hard college football fans a chance to connect with their favorite team like never before. Whether a fan decides to simply move seats or perhaps take advantage of a once-in-a-lifetime opportunity to stand on the field during the Discover Orange Bowl’s world-famous half time show, fans can create memories never before imagined. The Orange Bowl understands the importance of the fan and is focused on making the experience at this game like no other.”

Prior to the game, Discover Orange Bowl ticket holders will be contacted by email with information on seat upgrades and other experiences that can then be purchased via smartphone by visiting Seat upgrades and experiences will be offered on a first-come-first serve basis for existing ticket holders.