Learn about Ohio State’s marketing and advertising opportunities designed exclusively for student-athletes.
Through this program, our student-athletes will serve as a corporate brand ambassador for a company within the Columbus community. Participants will engage with the marketing department of each company to promote their brand through a variety of Name, Image and Likeness activities thus serving as a mutually beneficial partnership for both parties. Additionally, the Eugene D. Smith Leadership Institute Staff will enhance this experience for the student-athletes with professional development and brand building education.
The program is exclusively for Ohio State’s Student-Athletes.
Ambassadors will be selected by a company and will participate in the partnership. Companies may establish an initial relationship that is no shorter than 3 months and no longer than 12 months in duration.
Ohio State Staff will submit profiles to the participating companies. The company will conduct their own selection process for the student-athlete who best fits their needs and qualifications.
Ambassadors will be compensated at a rate determined by the company. They will be paid by the company directly.
Ambassadors will participate in up to 10 hours of professional development, including financial literacy, budgeting, building a personal brand, professional networking, and more. These educational sessions will be facilitated by The Eugene D. Smith Leadership Institute.
Companies may determine an NIL package that meets their needs, as agreed upon by the company and their respective ambassador. Student-athletes will participate in NIL activities with the company for the duration of the agreement.
For a 12-month agreement, the suggested package is:
The use of Ohio State intellectual property including logos and other trademarks are not permitted in any marketing materials unless the company is a Learfield Sponsor. If you are interested in exploring the opportunity of becoming an official sponsor of Ohio State Athletics, please contact Mathew Heichemer:
Fill out the form below to speak with an Ohio State representative and learn more about the NIL Corporate Ambassador Program.