📲 Ohio State Athletics Digital Media

The digital voice of athletics

We are the digital voice of the Ohio State department of athletics. We form and shape our storytelling to best highlight the accomplishments and achievements of our more than 1,000 student-athletes, 600-plus staff, the department’s mission and the overall core values of the university.

MEET THE SQUAD

#GoBuckeyes | OhioStateBuckeyes.com

We are the direct communicative arm

to the fan, the prospective student and student-athlete, the donor and prospective donors as well as our opponents and our rivals

Our mission is to insight-fully incite

our audience by entertaining to inform and prompting reactions that spark conversation and build community within Buckeye Nation

Leading collegiate athletics in networking online

The mobilization of creative visuals and immersive storytelling drives our objectives of:

~ engaging support bases, development and sponsorship prospects

~ assisting coaching and administrative staffs in globally connecting with elite student-athletes

~ sharing the daily remarkable experiences the department cultivates for its student-athletes, staff and fans

Athletic Director U – May 2021 Social Media Study

Using revenue data from the U.S. Department of Education, the chart below indicates the relationship between social media following and department revenue. For every social media follower on Facebook, Twitter, Instagram or YouTube, a university projects to earn approximately $496 in athletics revenue.

✔️ WHAT WE'VE DONE

~ Consistently year-in / year-out the top followed social media fan base in the country

~ Top monetized social media entity in college sports each of the last two years (2020-21 pending)

~ Held top followed Facebook page in college athletics for the entire decade (2010-present)


📊 WHERE WE STACK ¯\_(ツ)_/¯




DIGITALLY SPEAKING ...

~ Leader in all of collegiate athletics in official athletics app downloads (175+K all-time users)

~ OhioStateBuckeyes.com: more than 50 million pageviews in 2019-20 breaking previous record of 49 million in 2018-19

💻 Additional Digital Platforms📱


Introducing the new Official Ohio State Buckeyes app!

The official Ohio State Buckeyes application has a new look and feel for the 2021-22 season! Whether you’re on campus at the game or on the go, this app is a must-have for ALL Buckeye fans. With enhanced in-venue features, including mobile ticket management and concessions, venue mapping and free live audio, the Ohio State Buckeyes app has you covered on game day. Plus with round the clock news, scores, schedules, notifications and social media streams this application covers it all!

Download The Official Ohio State Buckeyes App