Pat Kindig has been a member of the Ohio State Department of Athletics since 2002. As Associate AD for Digital Assets, Kindig oversees the Buckeyes’ digital presence across many platforms, including operation of OhioStateBuckeyes.com – the official website of Ohio State athletics. Kindig also acts as the lead administrator for department social media accounts and manages additional digital assets, including media partnerships, official athletics apps, e-mail marketing, live streaming and in-venue elements.
Many of Kindig’s duties are comprised within New Media:
- Lead administrator for Ohio State athletics social media outlets, which comprises the largest following in collegiate athletics.
- Ohio State social media has been recognized in each of 2015-2018 as the most-engaged social audience in the NCAA and in 2018 was marked as the top monetized social entity in college sports.
- Oversight of OhioStateBuckeyes.com, which in 2018-19 marked its highest traffic year to date at nearly 50 million page views.
- Microsite “The People” was rolled out in 2018-19 highlighting the vast stories and accomplishments of Ohio State’s student-athlete population and was a finalist for a Hashtag Sports Award.
- Head manager of numerous Twitter accounts, including @OhioStAthletics and @Brutus_Buckeye, the most-followed official mascot in the NCAA. Additional platforms include; Snapchat, Instagram, Pinterest, TikTok, YouTube and most-followed Facebook page in college sports: Facebook.com/Buckeyes
- Works in conjunction with media rights representatives and corporate partners.
- Collaborates with creative services, event management, athletics communications, marketing and video services departments to best illustrate, package and distribute athletics storylines on numerous media platforms and in-event content.
In 2007, Kindig transitioned to external relations from athletics communications to act as a conduit between media, Big Ten Network and fan engagement as well as a connection between numerous branches of the department. In this role, he served as the on-campus broadcast operations liaison for BTN, managed and staffed all web streaming events and helped lead the launch of Ohio State athletics social media outlets
In his first five years at Ohio State, Kindig was a part of the athletics communications department as the main media relations contact for women’s basketball, men’s and women’s cross country, women’s soccer, men’s and women’s track and field and wrestling, while also serving as a secondary contact for baseball, men’s basketball and football.
Kindig previously was a research and production assistant at ESPN Studios in Bristol, Conn. In that position, he was a part of live game and studio productions for Major League Baseball, NCAA basketball, ESPNews, ESPN Sportscenter and other programs. He also spent a short time as a baseball contact for Hawai’i Pacific University.
A native of Akron, Ohio, Kindig is a graduate of the College of Wooster (Ohio) in 2000, with a communication degree. He also was a student-athlete on the football team.