Diana Sabau

Senior Deputy Athletic Director

Player profile

  • Alma Mater St. Bonaventure

Diana Sabau is the Senior Deputy Athletic Director for The Ohio State University Department of Athletics, one of the nation’s most successful and comprehensive athletics programs with 36 fully-funded varsity sports and more than 1,000 student-athletes.

In April 2017, Sabau was named sport administrator for Ohio State football, an oversight position for the program that includes budgeting, scheduling, negotiating contracts and compliance. She was lead team administrator for Ohio State’s 2017 Goodyear Cotton Bowl trip and the department generated revenue from the bowl for the first time in four years. The 2018 team repeated as Big Ten champion and competed in the 105th Rose Bowl Game.

Sabau supervises and is sport administrator over Ohio State’s women’s ice hockey team and co-ed rifle and pistol programs. Her national search and hire of hockey coach Nadine Muzerall has redefined the program: Muzerall was named coach of the year in the Western Collegiate Hockey Association in 2017-18 and the program had its best season ever: advancing to the Frozen Four. The 2018-19 team won 20 games and advanced to the WCHA’s Final Faceoff.

As Deputy Director, Sabau is also responsible for the coordination of the overall athletics brand messaging. Her daily leadership includes revenue generation, tracking trends in technology for business advancement, strategic planning, maximizing partnerships for the student-athlete experience and public relations.

Sabau oversees the departments of creative services, fan experience and promotions, marketing, social media and video services, as well as the OhioStateBuckeyes.com website. She serves as the chair for the revenue generation council for the Department of Athletics, and she chairs the departments recruiting committee, which focuses on enhancing collaboration among all coaches.

As manager for the department’s overall strategic plan, currently under a five-year review and called A Higher Purpose, Sabau ensures her departments and units strategically align with the mission and values of the university and communicate to Buckeye Nation the news of remarkable experiences and financial successes.

Sabau is accountable for enhancing the focus on the department’s major partnerships and revenue production with IMG, NIKE, Gatorade, CBS digital, Coke and the Big Ten Network. The department recently signed an unprecedented, $252 million partnership agreement with NIKE and the university.

The department liaison with The Ohio State University Office of the President, Sabau works with its Chief of Staff and communications team on collaborative and wide-range messaging and crisis management plans.

Sabau is also a member of the Ohio State Board of Trustees planning and oversight committee.

Sabau served six years on the executive team for the Columbus Local Organizing Committee that planned and hosted the 2018 Women’s NCAA Final Four. Chief among her responsibilities was ticket sales — the event was sold out — along with budgeting, student-athlete engagement and fan experience and promotions.

Sabau is a member of the National Association of Collegiate Marketing Administrators (NACMA) and National Association of Collegiate Women Athletics Administrators (NACWAA). Sabau graduated from the NACWAA HERS Institute for Administrative Advancement program in June 2008 and the Executive Leadership Institute in 2013.

She earned an MSA from Ohio University, a BA from St. Bonaventure University and attended Oxford University, Somerville College.

Sabau and her husband, Jamie, have two children: a son, Tanner, and a daughter, Camille.