COLUMBUS, Ohio – The Ohio State Department of Athletics is committed to supporting student-athletes and their pursuit of name, image, likeness (NIL) activities in accordance with applicable NCAA and/or state or federal laws. Since the passing of an executive order by Gov. Michael DeWine on July 1, Ohio State student-athletes have begun taking advantage of various NIL opportunities in and around Columbus, as well as nationwide.
“This is certainly a unique time in college athletics, and we are fully supporting our student-athletes to help them take advantage of every opportunity,” said senior associate athletic director Carey Hoyt. “We have designed a number of ways for our student-athletes to build and utilize their brand and we are hopeful that our community will engage with the student-athletes in those opportunities.”
Through the Eugene D. Smith Leadership Institute (EDSLI), Ohio State student-athletes will be able to take advantage of NIL educational programming via Opendorse Ready™ + Darlow Rules. The unique program, tailored specifically for Ohio State, is called THE Platform™.
The NIL guidelines, which were put in place by the state of Ohio and the NCAA, apply to a student-athlete when they initially enroll as a full-time student or when they begin official practice at Ohio State. Some of those guidelines include: