Aug. 30, 2011

New this year, fans will be able to view never told before stories for each mascot to learn more about their journey to become National Mascot of the Year. The videos will be available on and all season long.

“The Capital One Mascot Challenge is a long-standing tradition for our organization during the college football season,” said Marc Mentry, Senior Vice President of Advertising and Sponsorships at Capital One. “We are proud to honor these unheralded mascots who tirelessly roam the sidelines cheering on their schools. The fan support and growth of this program has been outstanding over the past 10 years, as evidenced by the millions of fan votes cast each year. We are anxious to see how this year’s competition plays out.”

The 16 mascots will go head-to-furry-head for 12 weeks during the college football regular season in a voting contest to determine the Capital One National Mascot of the Year. Fans will be able to vote at, on Facebook at and via text voting. Regular season voting officially opens at 12 p.m. EST on August 29, 2011, and continues weekly through November 21, 2011. The top eight mascots with the best head-to-head records will then compete in a bracket-style, single-elimination competition to determine the overall winner.

The Capital One National Mascot of the Year will be announced at the Capital One Bowl on January 2, 2012 and will be awarded a $20,000 scholarship to help fund its school’s mascot program. Each of the 2011 Capital One All-America team members receives $5,000 for their university mascot program.

We hope that you will vote for BRUTUS so they can win the award for their scholarship funds!