BIG TEN CONFERENCE ANNOUNCES GROUNDBREAKING MEDIA RIGHTS AGREEMENTS PROVIDING FANS UNPRECEDENTED ACCESS AND STUDENT-ATHLETES GREATER EXPOSURE THAN ANY OTHER COLLEGIATE SPORTS CONFERENCE IN HISTORY
Starting in 2023 Big Ten Conference Will Increase Distribution Coast-to-Coast Featuring Exclusive Content Across Linear Networks CBS, NBC, FOX and Direct-to-Consumer Streaming Platform, Peacock, to Dominate Saturday Sports Agreements to Place Big Ten Football and Women’s and Men’s Basketball and Olympic Sports Student-Athletes on the Biggest Stage in Sports
ROSEMONT, Ill. – The Big Ten Conference announced today that it has reached distribution agreements with CBS, FOX, NBC and NBCUniversal’s Peacock. The breadth of new partners, in addition to Big Ten Network (BTN) and FS1, will place conference football, women’s and men’s basketball and Olympic sports student-athletes on the biggest stage and provide fans with the most exciting matchups across traditional over-the-air linear television and direct-to-consumer streaming. These landmark media rights agreements are the most comprehensive in all of college sports and further strengthen the tradition of the Big Ten Conference.
Big Ten Conference football will dominate Saturdays, beginning in the fall of 2023 on the largest broadcast platforms from morning to night, with FOX at Noon ET, CBS at 3:30 p.m. ET and NBC in Prime Time. With the addition of the University of California, Los Angeles (UCLA) and the University of Southern California (USC) in August 2024, the conference, its student-athletes and member institutions will reach the broadest audience in the country, coast-to-coast, including the top three media markets in the country in New York, Los Angeles and Chicago. The media rights agreements will begin July 1, 2023, and run through the 2029-30 season.
“The Big Ten Conference media rights agreements are more than just dollars and deals. They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions and partners during these uncertain times in collegiate athletics,” Big Ten Conference Commissioner Kevin Warren said. “We are very grateful to our world-class media partners for recognizing the strength of the Big Ten Conference brand and providing the incredible resources we need for our student-athletes to compete at the very highest levels, and to achieve their academic and athletics goals.”
“The Big Ten has been a valued partner for more than three decades and we are thrilled to expand that relationship by adding Big Ten football to our portfolio of marquee properties,” said Sean McManus, Chairman, CBS Sports. “The combination of CBS Sports’ proven record in elevating
college conferences to new heights, our standard of excellence and the strength and reach of Paramount Global’s linear and digital platforms, will create a powerful showcase for the Big Ten and its student-athletes. Together with Kevin Warren and the team at the Big Ten, we look forward to growing the conference to the highest of levels, reaching the widest audience.”
“We are proud to expand upon our long-standing partnership with the Big Ten Conference and further bolster our position as the premier rights holder of the conference,” said FOX Sports Chief Executive Officer and Executive Producer, Eric Shanks. “Commissioner Warren’s leadership and vision have resulted in the growth and recent market expansion of the Big Ten Conference. In an ever-evolving landscape, the Big Ten remains the most storied collegiate athletic conference in the country.”
“We are incredibly excited to be partnering with Kevin Warren and the Big Ten Conference on this robust package of sports,” said Pete Bevacqua, Chairman, NBC Sports. “With Big Ten Saturday Night and Sunday Night Football headlining each fall weekend in primetime on NBC and Peacock, along with our historic Notre Dame Football partnership, NBC Sports will be the home of premier games in college football and the NFL. In addition, with the rights to a wide range of Big Ten events, Peacock and NBC Sports will be a year-round destination for the best in college sports.”
“The new rights agreements are an incredible achievement for our entire conference and a true testament of what can be accomplished with teamwork,” stated Commissioner Warren. “I am incredibly grateful for collaborative efforts and hard work of our conference staff, specifically Laura Anderson, Anil Gollahalli, Kerry Kenny and Adam Neuman, our presidents and chancellors, athletics directors, coaches, student-athletes, and our partners at CBS, NBC and FOX Sports for solidifying unprecedented Big Ten access across transformative media companies for our fans to tune-in and follow the Big Ten content they love.”
CBS, FOX and NBC will combine efforts to televise the seven Big Ten Football Championship Games during the term.
Big Ten Conference (bigten.org) is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching, and public service. Founded in 1896, Big Ten Conference has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness, and competitiveness. The broad-based programs of the 14 Big Ten Conference institutions will provide over $200 million in direct financial support to more than 9,800 students for more than 11,000 participation opportunities on 350 teams in 42 different sports. Big Ten Conference sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men’s ice hockey and men’s and women’s lacrosse since 2013.