May 7, 2014
CBS Sports is bringing together four of the nation’s most prestigious college basketball teams: Kentucky, North Carolina, Ohio State and UCLA, for a new college basketball showcase, the CBS SPORTS CLASSIC. CBS Sports will broadcast a doubleheader in 2014, 2015, and 2016 featuring these four elite programs playing each other once in a round-robin format.
The event debuts at the United Center in Chicago Dec. 20, 2014. North Carolina will take on Ohio State at 1 p.m. ET, followed by UCLA vs. Kentucky at 3:30 p.m. ET.
The CBS SPORTS CLASSIC moves to Barclays Center in Brooklyn, N.Y. Dec. 19, 2015, and then travels to Las Vegas in December 2016. CBS Sports retains the exclusive distribution and marketing rights to the event. KemperLesnik, a sports marketing agency, will manage the event’s operations.
These four schools have combined to win 25 National Championships and are among the winningest college basketball programs of all-time.
“We are excited to bring these powerhouse programs together for a tremendous early season showcase,” Dan Weinberg, senior vice president, programming-CBS Sports, said. “From its debut next season, the CBS Sports Classic will be a marquee event, adding to our already deep college basketball schedule.”
In addition, CBS Sports will stream the games exclusively on CBSSports.com and the CBS Sports mobile app for iPhone, iPad and Android.
CBS Sports broadcasts an extensive regular-season schedule of college basketball featuring top teams and conferences including the Big Ten, Atlantic Coast Conference, American Athletic Conference, Southeastern Conference, Big East, Big 12, PAC-12, Atlantic 10 and Mountain West. CBS Sports has been televising the NCAA Division I Men’s Basketball Championship for 33 consecutive years, including a partnership with Turner Sports to provide exclusive live coverage of every game in its entirety across CBS, TBS, TNT and truTV since 2011.
Thad Matta, Ohio State head coach
“We are excited to be part of the CBS Sports Classic the next three seasons. The four teams competing have a tremendous history of success in college basketball. We have partnered with terrific cities and venues to make this a great experience for our program, our student-athletes and our fans.”
Roy Williams, North Carolina head coach
“The CBS Sports Classic is a tremendous showcase for college basketball and an exciting event for North Carolina because it brings together four outstanding basketball programs and gives our fans across the country three unique opportunities to see us play. Thad Matta’s Ohio State teams are always talented and well coached, so we know we will have a challenge in this year’s game in Chicago. Our players and fans enjoy these matchups; it should be a fun test heading into the holidays.”
John Calipari, Kentucky head coach
“This event will feature programs that represent 25 national championships, which is remarkable. Not only that, some of the best fan bases in college basketball will have the opportunity to see us play in three major venues against some of the top programs in the country. We’re excited to be part of an event of this caliber for the next three seasons.”