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Plainview, NY – Ohio State University (www.OhioStateBuckeyes.com) and Digital Media Partner NeuLion, Inc. (TSX:NLN) today announced the debut of a new user generated video initiative and corresponding Fan Channel within Ohio State’s athletics video portal, Buckeye Vision (www.OhioStateBuckeyes.com/fanvideo). Catering to the avid fan base, Ohio State will populate this channel with videos submitted at www.OhioStateBuckeyes.com/fanvideo. The user generated fan videos will appear next to live games, pre and post game coverage, interviews and other content.

In addition to encouraging fans to submit videos, Ohio State athletics plans to use this new video channel in conjunction with special contests and tailor towards new promotions. Buckeye Vision’s new Fan Channel will allow fans the opportunity to become part of the official school video product and be featured next to their favorite players, coaches and teams.

“The Ohio State University Department of Athletics is blessed to have a dedicated and passionate fan base and we are always looking for additional ways to engage our fans. We feel that this platform will give our fans a fun and creative way to express these virtues and share them with the world.” said Jeff Brown, Web Communication Specialist for OhioStateBuckeyes.com

With social media and viral marketing at the forefront of today’s online playing field, this new channel allows fans to tell their story, promote the school and engage fans in a new way – further building the Ohio State brand.

As a leader in IPTV and multi-platform delivery of news, sports and entertainment, NeuLion has created an online destination that gives fans the ability to engage in a TV-like experience online.

“This is a cool feature exclusive to our collegiate service for Ohio State athletics and is easy for the school and fan to use. The new channel puts the fans in control and lets them show what’s important to them. It’s another layer of interactivity and connectivity with the school community,” said Chris Wagner, Executive Vice President of NeuLion.

The Fan Channel is live on www.OhioStateBuckeyes.com. Visit www.OhioStateBuckeyes.com/fanvideo to upload your video today.