July 21, 2017
Athletics Communications intern Maddy Humphrey is venturing around campus this summer, checking in on some of her Bucks Go Pro peers and sharing their internship story.
Kyle McKinney is a rising junior born and raised in Dayton, Ohio. McKinney is interning with Creative Services in the Ohio State Athletics Department and is majoring in Management and International Business.
Creative Services is responsible for developing and maintaining the image and branding of The Ohio State University’s Department of Athletics through numerous forms of media outlets. For example, Creative Services uses posters, websites, advertisements, social media and brochures to reach the Athletics fan base.
McKinney has spent his Bucks Go Pro internship this summer based in the Fawcett Event Center and The Schottenstein Center Video Room. For his department, the summer goal for Creative Services was to creating a student-athlete marketing campaign project and McKinney consistently contributed to this project throughout his internship. His daily assignments consist of gathering research from various marketing platforms to formulate a central concept for the department’s project. Throughout the internship, McKinney gained more assignments like learning how to work with Adobe Premiere and choosing the right music to correspond with each scene of the video. The Creative Services’ project that McKinney is working on with the department will run after the internship ends, and there is video work and shooting still left to continue to work on for him.
Creative media outletting and projects has always interested McKinney and he is grateful to have the opportunity to learn more about what departments like Creative Services do. The most exciting experience for McKinney has been learning about graphic design and seeing how a blank spreadsheet can turn into the next background cover for a huge company like ESPN.
Andy DeVito, Creative Services Director, is McKinney’s Bucks Go Pro supervisor providing valuable information. McKinney expands on some specific teachings he has learned, “Andy has taught me about everything that goes into developing a video, starting from the underlying story behind them to inputting the best transitions to use between each scene, as well as the right choice in music.” McKinney said.
Along with DeVito, McKinney expresses how he has appreciated working in his particular location, because of his surrounding co-workers, “I’ve enjoyed the team I work with so much. My supervisor and his team of three under him are so welcoming to me and create an environment that’s open to creativity for all projects. They each encourage my creative expression and help provide a foundation for these ideas.”
“I aspire to become a Chief Marketing Officer and develop innovative advertising strategies for a Fortune 500 company.” McKinney said about his career goals.
McKinney has competed in the ‘jumps’ events, 400m hurdles, 200m & 400m dashes and the 4x400m relay throughout his Buckeye career, thus far. In his freshman indoor season, McKinney registered a 6.54 meter length in the long jump at the Ohio State Invitational. Another highlight in McKinney’s freshman year was when he clocked personal best in the 400m dash (51.27) at the Spire NCAA Track and Field Invitational. During McKinney’s freshman outdoor season, he won the 400m hurdle titles at the Ohio Open, with a time of 54 seconds and at the Oliver Nikoloff Invite, with a time of 56.56 seconds. McKinney’s sophomore outdoor season he ran a top performance of 56.09 seconds in the 400m hurdle at the 2017 Jesse Owens University Classic. His current PRs are: 56.8 seconds in the 400m hurdles, 6.86 meters in the long jump and 14.31 meters in the triple jump.
McKinney closes on how he is hoping to bring back lessons learned from his internship experiences with the fellow Bucks Go Pro interns and the people at Creative Services back to the track and field team in the next season and in his future endeavors. “I learned a lot about who I am outside of my sport and what else I can offer to the table besides my athletic abilities. From this internship, I would come back as a support system for each of my teammates and encourage each of them to hone in on their strengths and contribute that for the advancement of the team.”