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Kansas City, MO The Lowe’s Senior CLASS Award announced the launch of a new Web site today, in order to provide a heightened online experience for fans, media, and collegiate administrators.

The new site, seniorclassaward.com, features a brand new look with enhanced navigation and voting capabilities. In addition to a smooth user interface, the new site also provides the ability to incorporate Facebook and Twitter applications into the process.

“The student-athletes who are candidates for the Lowe’s Senior CLASS Award have displayed great achievements across their communities, classrooms and fields of competition,” said Bob Gfeller, Lowe’s Senior Vice President of Marketing and Advertising “They deserve all the attention we can provide. We are excited that fans now have additional ways to not only gather information about each finalist but to vote for these deserving collegians.”

Broadcasters and sports writers from all nine sports are also contributing to the new site as guest columnists. One will be featured each week, reinforcing the theme of the award and the impact of senior leadership on collegiate athletics. Lowe’s recently also announced the addition of text voting, available for the first time in the award’s history. Fans are able to vote for their favorite finalist once per day per sport, in addition to online voting at the new site.

An acronym for Celebrating Loyalty and Achievement for Staying in School, the Lowe’s Senior CLASS Award focuses on the total student-athlete and encourages those leaders to use their platform in athletics to make a positive impact on their circle of influence.

This prestigious awards program was launched during the 2001-02 basketball season. Lowe’s, an Official Corporate Partner of the NCAA, added six sports in 2007 after becoming the title sponsor, and has expanded this year to include the NCAA Division I Football Bowl Subdivision.