August 1, 2018

Digital High Points – Athletics

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Sept. 24

Highlighting some statistical, analytical and content high points for Ohio State athletics digital media team during the beginning of the 2018-19 athletics campaign …

 

Website: 

Set all-time midweek traffic records for a Wednesday and a Thursday this week:

Wednesday: 147,271
Thursday: 162,768

*previously with CBSi had never reached 100,000 on a non-football game-day Wednesday (if a bowl fell on this day of the week) or Thursday

Social:
September 1-15, 2018
Twitter: @OhioStAthletics
8.4 million impressions (558.9K impressions/day)
Followers gained: 2,227
Impressions: 151,895
Total engagements: 8,136
  • Media engagements: 4,580
  • Likes: 2,102
  • Profile clicks: 550
  • Detail expands: 425
  • Retweets: 392
  • Link clicks: 58
  • Hashtag clicks: 17
  • Replies: 12
Impressions: 144,471
Media views: 45,051
Total engagements: 12,005
  • Media engagements: 8,581
  • Likes: 1,688
  • Detail expands: 767
  • Profile clicks: 628
  • Retweets: 303
  • Link clicks: 16
  • Replies: 13
  • Hashtag clicks: 9
*Most engaging post
Impressions: 128,299
Media views: 54,388
Total engagements: 7,858
  • Media engagements: 5,846
  • Likes: 888
  • Detail expands: 649
  • Profile clicks: 232
  • Retweets: 206
  • Link clicks: 20
  • Replies: 10
  • Hashtag clicks: 7
Twitter: @Brutus_Buckeye
2.0 million impressions (132.1K impressions/day)
Followers gained: 633