August 1, 2018

Digital High Points – Athletics

Share

Sept. 30

Highlighting some statistical, analytical and content high points for Ohio State athletics digital media team during the beginning of the 2018-19 athletics campaign …

Website Notes

Organic search topped 60k for the fourth week in a row on OhioStateBuckeyes.com. This is attributed to 1) content and 2) Google indexing process WMT utilizes. Also attributed to the Google indexing is we welcomed 160K+ new users to the site last week.

Other notables from Sept. 24-30

  • Total pageviews: 1.5M (952,076 Friday through Sunday)
  • Pages per session at 5.4 — meaning people are visiting between 5-6 pages when visiting our site. Great for advertisement measuring.
  • Bounce rate is just more than 2.0, which is outstanding. People are visiting our site and staying on it … hence the increase in page views per visit.

Social notables

  • Facebook video views up 20 percent at approx. 1M
  • Twitter engagement on @OhioStAthletics up nearly 200 percent this week at 15.2M total impressions with 168K profile visits – – most prior to the acknowledgement tweet. Followers increase of 5K.
  • Instagram impressions approached 200M this week.

Features

Mara Hunter – Born a Buckeye (Field Hockey) 

Mara Hunter – Born a Buckeye

🏑 Ohio State University Field Hockey sophomore Mara Hunter had a dream to be a Buckeye 🌰.In high school, that dream became a nightmare, as she was diagnosed with cancer.🎥 Watch Mara's incredible journey to OSU. ➕ go.osu.edu/MaraHunter_BornABuckeye#GoBucks

Posted by Ohio State Buckeyes on Thursday, September 27, 2018

Men’s Basketball Season Preview 

2018 Men's Basketball Media Day

Look 🔙 at men's basketball annual Media Day 🏀 Second year with head coach Chris Holtmann 🏀 New leaders emerging🏀 Excitement and anticipation for the start of the season→ go.osu.edu/092618MBKMediaDay#GoBucks

Posted by Ohio State Buckeyes on Thursday, September 27, 2018

Women’s Volleyball preview vs. Indiana 

Women's Volleyball vs. Indiana Preview

🏐 Ohio State women's volleyball vs. Indiana7 p.m | TONIGHT | St. John Arena More info on the match → OhioStateBuckeyes.com 🚨 First 100 fans get the 🆕 Buckeye sweat revel t-shirt#GoBucks

Posted by Ohio State Buckeyes on Wednesday, September 26, 2018

i00 – Anthony Violi dots the i 

Quad Script vs. Tulane

4️⃣ Quad Script = 💯Congrats to @oThe Ohio State University Marching Band alum Anthony Violi … today's i-dotter at 100 years young! #GoBucks

Posted by Ohio State Buckeyes on Saturday, September 22, 2018

Sept. 24

Website:

Google adjusted its metrics for page views this past week, but Tulane week (Fri-Sun) registered 840,216 pageviews.

Oregon State: 465,202

Rutgers: 401,786

TCU: 378,097

*Tulane: 840,216*

Set all-time midweek traffic records for a Wednesday and a Thursday this week:

Wednesday: 147,271

Thursday: 162,768

*previously with CBSi had never reached 100,000 on a non-football game-day Wednesday (if a bowl fell on this day of the week) or Thursday

Social:

September 1-15, 2018
Twitter: @OhioStAthletics
8.4 million impressions (558.9K impressions/day)
Followers gained: 2,227
Impressions: 151,895
Total engagements: 8,136
  • Media engagements: 4,580
  • Likes: 2,102
  • Profile clicks: 550
  • Detail expands: 425
  • Retweets: 392
  • Link clicks: 58
  • Hashtag clicks: 17
  • Replies: 12
Impressions: 144,471
Media views: 45,051
Total engagements: 12,005
  • Media engagements: 8,581
  • Likes: 1,688
  • Detail expands: 767
  • Profile clicks: 628
  • Retweets: 303
  • Link clicks: 16
  • Replies: 13
  • Hashtag clicks: 9
*Most engaging post
Impressions: 128,299
Media views: 54,388
Total engagements: 7,858
  • Media engagements: 5,846
  • Likes: 888
  • Detail expands: 649
  • Profile clicks: 232
  • Retweets: 206
  • Link clicks: 20
  • Replies: 10
  • Hashtag clicks: 7
Twitter: @Brutus_Buckeye
2.0 million impressions (132.1K impressions/day)
Followers gained: 633