July 24, 2018

Buckeye Breakdown | Michael Salazar | Buckeye Nation Rewards

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Alyssa Jacobs, an Athletics Communications intern and member of the Ohio State dance team, has been diving deeper into the internships of fellow Huntington Bucks Go Pro participants this summer. Swimmer Michael Salazar is the latest feature subject!


June 8 | C.J. Jackson | Coaching
June 14 | Deja Bell | IMG Marketing
June 18 | Tommy Parran | Sports Administration
June 20 | Maggie Reinhardt & Sarah George | LiFE Sports
June 25 | Michael Chan | Schottenstein Center
June 27 | Brennon Davis | Athletics Facilities
June 29 | Hannah Gantt & Maria Wisman | Student Life
July 8 | Brianna Gazmarian | Fan Experience
July 10 | Brendon Kearney | Corporate Engagement
July 16 | Jasmine Koonts | Creative Services
July 18 | Bia Franklin | The James
July 20 | Amanda Huang | Financial Services


Michael Salazar, a senior on the Men’s Swimming and Diving team, brought his talents all the way from El Cajon, Calif., to Columbus three years ago. This summer, Michael has been interning with Buckeye Nation Rewards as part of the Huntington Bucks Go Pro internship program.

As a Business major with a specialization in Marketing, Michael identifies his strengths as communication and team orientation and has always enjoyed analytics and working on creative projects. It is these qualities that led him to pursue a degree within the prestigious Fisher College of Business.

Ultimately, Michael envisions himself in a position that allows him to utilize his creative nature and continue to work as a part of a team, a skill he has undoubtedly cultivated during his time on his athletic team. Michael plans to obtain his degree and keep his options open when searching for a career — a strategy that was mirrored in his search for colleges.

“I wanted to experience something different. I kept my mind open to anything when being recruited and tried to explore as many options as possible. When it came down to it, Ohio State was the best option for me and the choice was easy with the incredible facilities, coaching staff, student-athlete resources, and reputation of the Fisher College of Business,” he said.

Bucks Go Pro is one of those student-athlete resources Salazar is taking advantage of this summer interning in the Trademark and Affinity Office during beta testing for Buckeye Nation Rewards, the university’s new loyalty marketing program. Working to creatively integrate sponsor challenges, prizes, and social feeds to give the university unprecedented ways to engage with its users and maintain a seamless experience for members, Michael has been helping to launch the program.

The California native is putting his creative skills to the test: “My responsibilities include choosing content to be included in challenges and designing marketing campaigns with the goal of increasing membership and expanding social engagement.”

Success is eminent in Salazar’s future. As a student, Michael has garnered Academic All-Big Ten and OSU Scholar-Athlete distinction while participating in a sport that competes year-round. Citing consistency as the key to success, Salazar emphasizes the need for structure to stay on track with such a demanding sport. As an athlete, he has excelled in both the freestyle and butterfly divisions throughout his time competing for the university and qualified for the 2016 Olympic Trials.

“I’m really excited to continue stepping up on the blocks and racing some of the fastest swimmers in the world. We have a great training group right now looking to make some noise in the sport on an international scale,” he said.

 

The people he gets to share the pool with make it that much better.

“Getting to wake up every day and train with a group of guys like this is something special that I’m very humbled to be a part of. The best is still to come for Ohio State Swimming,” he added.

A common theme among highlighted interns this summer is the love for Ohio State football. Salazar cites his favorite memory at Ohio State as rushing the field after the 2016 overtime, euphoric win vs. That Team Up North.

“I’ve never experienced anything like it,” he said, a sentiment that largely sums up the student-athlete experience at Ohio State.